Consumer ethnocentrism: Reconceptualization and cross-cultural validation
نویسندگان
چکیده
منابع مشابه
Consumer Ethnocentrism: Construction and Validation of the CETSCALE
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ژورنال
عنوان ژورنال: Journal of International Business Studies
سال: 2014
ISSN: 0047-2506,1478-6990
DOI: 10.1057/jibs.2014.42